The Swedish Patent and Market Court favored the country’s Consumer Ombudsman with its ruling that Ninja Casino’s full-screen pop-up ads contradicted the legal requirements for “moderation” in gambling ads.
Although this ruling doesn’t mean much for Ninja Casino and its operator Global Gaming (which recently had it’s licensed suspended by the gambling regulator), it will significantly impact the country’s gambling advertising industry.
Sweden’s Consumer Ombudsman received several complaints about the ad. The Ombudsman said in the court that the ad in question breached Section 47 of the Swedish Gaming Act which states: “when marketing [gambling products] to consumers, moderation must be observed.”
The Ombudsman also explained that claims on quick payments and ease of use “could lead to consumers making unwise decisions on starting or continuing to gamble.”
“The requirement of moderation is directed at the content of the marketing and the ad’s design, not how it is technically presented,” it said.
Earlier this year, the Swedish gambling regulator suspended Global Gaming’s license.
The decision to stop operations and suspend Ninja Casino’s license came after the gambling regulator discovered major discrepancies and drawbacks in the company’s operations. According to the reports, the gambling regulator found that the company was not ensuring the compliance guidelines and was also negligent when it comes to implementing anti-money laundering measures.
The Swedish authority also explained its move to penalize SafeEnt for violating several regulations regarding consumer protection. It mentioned that there were violations of ‘duty of care’ procedures and also several customers have played beyond their “deposit limits.’