Sports betting and daily fantasy sports operator FanDuel has just secured a partnership with US sports radio and audio provider Entercom Communications.
The six-year deal will have the operator serve as Entercom’s official sportsbook partner across its sports broadcast stations and Radio.com digital audio platform.
With this partnership, Entercom listeners will be able to access FanDuel odds, insight, and promotion through the provider’s on-air station and co-produce new content.
The deal will also give FanDuel preferred and increased category access to all Entercom talent in markets where both companies operate.
“Entercom has revolutionized the audio and entertainment industries and we’re beyond excited to be their preferred partner in the sports betting and fantasy categories,” Matthew King, FanDuel chief executive, said.