Sportsbook and daily fantasy sports operator FanDuel Group and NBA franchise Phoenix Suns have revealed a long-term commerce admission partnership. Under the deal, FanDuel will open a luxury sportsbook retail location inside the Phoenix Suns Arena, which is expected to be completed just in time for the 2021-2022 NBA season.
This latest partnership comes after the historic decision by the Arizona State Legislature and Governor Doug Ducey to pass a bill legalizing fantasy sports and sports betting in the state.
The landscape in the state of Arizona will significantly change through the legalization of mobile sports betting. This will also open the door for a fan commitment revolution led by FanDuel and an Authorized Gaming Operator and Official Daily Fantasy Partner of the NBA and Phoenix Suns.
“This is a watershed moment for the Suns organization and our fans. FanDuel is the perfect partner as our missions are fully aligned. Simply put, FanDuel is committed to making sports more exciting while the Suns are focused on delivering exciting sports and entertainment and engaging fans at the highest level possible,” Jason Rowley, Phoenix Suns President and CEO, said.
“As we gear up to bring our best-in-class online and retail offerings to the state of Arizona, this is a momentous time for FanDuel, the Suns, and Suns fans alike. We’re excited to open a luxury sportsbook within Phoenix Suns Arena, as the beginning of a long-term and innovative collaboration that will have a lasting impact on the state,” Mike Raffensperger, CMO of FanDuel Group, said.
The partnership will include the opening of a luxury retail sportsbook, which is scheduled to be completed in time for the 2021-2022 season, subject to regulatory approvals.