Online casino and sportsbook operator FanDuel just signed a multi-year partnership with Turner Sports. The deal sees the operator become the exclusive sportsbook partner for the National Basketball Association (NBA) programming all through the Turner portfolio, including the Bleacher Report.
According to the deal, FanDuel is granted access to exclusive integrations within NBA content, including the TNT live telecast and Bleacher Report digital channels, and its app. FanDuel, now the exclusive operator associated with Turner Sport’s NBA content, will give basketball fans sports betting information and analysis integrated into the NBA viewing experience.
“Turner Sports is a leader in the media industry and, together, we’re bringing viewership to the next level by offering exclusive sports betting content that’s directly integrated into their NBA programming,” Mike Raffensperger, FanDuel chief marketing officer, said.
“We’ll be incorporating FanDuel Sportsbook odds and analysis into Turner Sports’ live broadcasts and Bleacher Report’s digital content, offering a new, enhanced, experience for NBA fans,” he added.
Will Funk, Turner Sports executive vice president for sports partnerships and branded content, commented on the deal, saying:
“NBA fans across TNT and Bleacher Report are responding well to sports betting content. We’ve already seen this with the TV and digital elements we’ve designed with FanDuel this past season and are excited to expand our partnership. Our collective goal is to grow NBA audience via engaging FanDuel interactive gaming experiences integrated across Turner Sports’ platforms.”