New York city-based bookmaker FanDuel group is now the official partner of North American 24-hour sports betting network SportsGrid.
The multi-year deal gives FanDuel exclusive category access to digital distribution, broadcast, syndication, and radio assets across SportsGrid’s gaming and lifestyle network, which can be accessed through on-demand TV services like XUMO and Roku.
As SportsGrid’s official casino, racing, fantasy sports partner and exclusive sportsbook, FanDuel will participate in more than 50 hours of original video and audio content every month. SportsGrid will also promote and feature FanDuel odds, data, and promotions in both branded and unbranded shows exclusively.
“We’re excited to provide our loyal fantasy and sports betting customers with more ways to learn, play, and win through this exclusive partnership with SportsGrid,” Matt King, chief executive of FanDuel, said.