Esports Entertainment Group recently extended its partnership with Dignitas, the esports subsidiary of New Meta Entertainment (NME).
According to the agreement, the esports betting operator will take the naming rights to Dignitas’ Counter-Strike: Global Offenseive (CS:GO) esports team. Branding for its VIE.gg exchange betting platform to appear on the player’s jerseys.
This deal will build on a multi-year deal signed in June 2019, wherein the VIE.gg platform will function as Dignitas’ official partner.
Esports Entertainment and Dignitas will both launch strategic digital and physical activations, focusing especially on the New Jersey marketplace. Last year Dignitas became the first eSports organization to launch a gaming facility in the state.
Apart from the US, Esports Entertainment revealed that the deal will enable it to access the European market through its association with Dignitas’ CS:GO team from Scandinavia.
“Expanding our existing partnership and placing our brand in front of the millions of engaged Dignitas fans around the world further demonstrates our commitment to growing VIE.gg into the leading wagering platform in esports globally” Grant Johnson, Esports Entertainment chief executive, said.
Meanwhile Michael Prindiville, Dignitas and NME chief executive, added: Our co-branded CS:GO team and the immense opportunity around esports betting content in our home state of New Jersey enable us to tell unique and engaging stories at the forefront of both esports betting and competition to millions of fans worldwide.”