Online gambling company Esports Entertainment Group (EEG) has finalized the acquisition of online casino operator Lucky Dino Gaming Limited in a deal worth $30 million. This deal was made possible through its Malta-licensed subsidiary Esports Entertainment Malta.
With the acquisition of Lucky Dino’s business assets, Esports Entertainment Group is now able to access its own casino platform, which it says offers simplicity, scalability and flexibility.
Lucky Dino’s proprietary technology stack features an affiliate marketing software, payment servers, as well as a CRM system that comes with a gamification and loyalty engine, providing automated player management.
“Over the past five years, Lucky Dino has evolved from a single brand white-label casion operator into a multi-brand, class-leading casino operator and technology business,” Grant Johnson, EEG chief executive, said.
“In addition to further strengthening our tech stack, Lucky Dino’s assets will give us a substantial foothold in multiple new jurisdictions across Europe, particularly in Scandinavia where esports are extremely popular, and with Lucky Dino’s 25k monthly active casino players we will have tremendous cross-selling opportunities with our SportNation and VIE.bet betting platforms,” he added.