December 16, 2020

Enteractive supplies (Re)Activation Cloud services to Soft2Bet

Enteractive supplies (Re)Activation Cloud services to Soft2Bet

iGaming industry leader Enteractive is providing its (Re) Activation Cloud services to Soft2Bet to activate NRCs to NDCs across brands such as Wazamba, Rabona, and Nomini, mainly in the Nordic market.

After an initial one-off project earlier this year, Soft2Bet has now availed of Enteractive’s services to provide personalized one-2-one player phone calls across a huge selection of their iGaming brands, in different markets.

Soft2Bet is looking forward to increasing player conversions with NRCs and NDCs by connecting Enteractive to their player databases through the (Re)Activation Cloud platform. This new partnership will increase customer deposits from lapsed player accounts, while supporting safer gambling and a high level of loyalty at the same time.

“We were impressed not only by Enteractive’s results but also the ease of integration through the (Re) Activation Cloud platform. The unique approach to CRM provided by Enteractive works really well both for our players as well as for Soft2Bet’s bottom line,” Kristiyan Petrov, Soft2Bet head of CRM, said.

Mikael Hannson, Enteractive founder and CEO, also commented saying:

“Since new and emerging audiences in the iGaming sector prefers brands with a more personalized experience, Enteractive’s one-2-one calls are on point for next generation CRM services. We’re looking forward to impressive results for Soft2Bet from their various audiences.”

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