March 31, 2020

EGBA Promotes Responsible Advertising During Covid-19 Crisis

EGBA Promotes Responsible Advertising During Covid-19 Crisis

The European Gaming and Betting Association (EGBA) just released new guidelines on how operators should advertise their products safely and responsibly amid the novel coronavirus (Covid-19) pandemic.

According to the EGBA, it is strongly against operators mentioning Covid-19 in their marketing campaigns and, as such, has introduced new guidelines for gambling brands to make sure they are working and advertising responsibly.

The EGBA insists operators must not mention or reference the coronavirus, World Health Organization (WHO) statements on the pandemic, and/or any other related developments.

Operators were also instructed to make sure their ads do not paint gambling as a solution to personal, financial, or social problems. They also discourage against inviting customers to gamble online to ease boredom.

The EGBA added that all ads and websites should include signposted information on age restrictions, helplines for problem gambling and self-exclusion registers, and also responsible gambling tools like deposit limits and self-exclusion tools.

The association also encouraged operators to keep a close eye on customer activity so they could spot any signs of problem gambling and intervene immediately. These guidelines are meant to support actions already being implemented by members of the association as part of their efforts in promoting safer gambling.

“EGBA is committed to driving standards across the online gambling sector and these important measures which we think gambling companies should adopt to protect their customers and ensure their advertising is conducted in an ethical and socially responsible way,” Maarten Haijer, EGB secretary general, explained. “We urge all online gambling companies to adhere to them,” he added.

Local operator associations all over several European markets have already expressed support for the EGBA’s guidelines.

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