Daily fantasy sports and sports betting giant DraftKings has just signed an exclusive, multi-year partnership with the New York Giants. The deal will have the operator become the NY Giant’s official betting, igaming, and daily fantasy partner.
This new partnership, which is founded on an existing relationship between both parties, will give DraftKings access to official trademarks and logos of the NY Giants.
The operator’s brand will be featured all over the team’s MetLife Stadium in East Rutherford, New Jersey during Giants home games. DraftKings will also be featured as a sponsor and exclusive category advertiser across all media controlled by the team such as radio, television, digital, and social.
DraftKings will also open a special virtual sports lounge on game days, which it claims is the “first of its kind”. This will give “unique and innovative ways” for attendees to engage with the brand across all its platforms.
“The New York Giants have continued to be a fantastic organization to work with over the years, and we are excited to expand our relationship with the Giants’ official exclusive sports betting, igaming and daily fantasy operator, Ezra Kucharz, DraftKings chief business officer, said.
“Both organizations remain committed to customer experience through enhanced producet offerings and authenticity and look forward to joining forces across platforms as the highly-anticipated NFL season gets underway,” he added.