Daily fantasy sports and betting operator DraftKings has signed a partnership with National Football League (NFL) franchisee Philadelphia Eagles.
Based on the multi-year deal, DraftKings will function as the Philadelphia Eagles’ official daily fantasy sports partner and official sports betting operator.
The operator will also receive exclusive naming rights to the Field Club premium lounge at the team’s Lincoln Financial Field home stadium.
Through the ‘DraftKings Field Club’ fans will be treated to a VIP experience and exclusive gameday access, featuring an on-field viewing area plus hospitality amenities.
The operator’s branding will be included in several of the Eagles’ social media channels and digital assets, including video boards, practice live streams, and signage at the Lincoln Financial Field.
DraftKings will also be given a branding presence on broadcasts affiliated with the Eagles, as well as sponsorship activations included at the team’s yearly NFL Draft Party.
The operator will also deliver ‘Eagles Stat Showdown’, a new free-to-play game that will give players and fans a chance to win weekly prize throughout the NFL season.
“Be it fans at home, on the DraftKings mobile app, or inside Lincoln Financial Field, we look forward to introducing Eagles fans and DraftKings customers alike to an all-encompassing DraftKings experience,” Ezra Kucharz, DraftKings chief business officer, said.
Catherine Carlson, Eagle’ senior vice president of revenue and strategy, commented on the partnership, saying:
“Our partnership with DraftKings presents many new and exciting opportunities that will help drive the fan experience at Lincoln Financial Field to the next level.”