October 29, 2020

DraftKings signs agreement to sponsor UNLV’s Gaming Innovation studio

DraftKings signs agreement to sponsor UNLV’s Gaming Innovation studio

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Sports betting operator DraftKings just revealed that it signed a multi-year agreement to the Center of Gaming Innovation housed within the University of Nevada’s International Gaming Institute. This deal will see the operator become the gaming studio’s primary sponsor.

The multi-year agreement includes the opening of DraftKings’ new Gaming Innovation Studio at the UNLV, providing the firm with access to local talent and also strengthening its connection to the community.

“We’re excited to be working with the University of Nevada, Las Vegas, and its highly regarded International Gaming Institute to further innovate global online gaming,” Paul Liberman, co-founder and president of global technology and product at DraftKings, said.

“Both DraftKings and UNLV are on the leading edge of developing the next wave of technology within the international gaming industry. Through this agreement, DraftKings not only has access to the latest ideas coming out of the Gaming Innovation Studio, but it also allows us to deepen our relationship with the Las Vegas community,” he added.

Embracing Innovation

The deal with UNLV will not only create a pipeline of local talent but new innovations as well. The facility has had an impressive record of success in commercializing gaming products, starting with new games and software to responsible gaming technologies.

“The creation of the DraftKings Gaming Innovation Studio at UNLV will substantially expand the scope and output of UNLV’s gaming innovation program and will provide students the opportunity to collaborate in a professional setting, turning creative ideas into viable casino games,” Daniel Sahl, director of IGI’s center for gaming innovation, said.

“Now more than ever, we are delighted to collaborate with a company that is well-known for embracing innovation in gaming. This collaboration will help ensure that Nevada remains the global leader in gaming development and manufacturing—both now and in the future,” he added.

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