DraftKings has become Tennessee-based NHL franchise the Nashville Predator’s official daily fantasy sports provider and sports betting operator after signing a multi-year deal.
The deal comes after DraftKings launched its mobile sportsbook app in the Volunteer State last month. Tennessee is the ninth state to offer DraftKings’ mobile and online sports betting product.
“As soon as the Tennessee Sports Gaming Act was passed in April, we immediately began our search for an experienced sports betting partner,” Chris Junghans, EVP and Chief Revenue Officer of the Nashville Predators, said.
“With legal sports betting now live in Tennessee, we are thrilled to announce our formal relationship with industry-leading DraftKings. Through this multi-year agreement, Predators fans across the state will have access to the gold standard of sports betting information technology, which provides a competitive, reliable and responsible platform,” he added.
Junghans also believes that this partnership will bring a new era of Tennessee sports fandom to the state.
Under the agreement, DraftKings’ branding and content, which includes static dasher boards and virtual signag, will be incorporated all across the Bridgestone Arena. These will be visible for TV for all regionally broadcasted Predators games.
DraftKings signage will also be integrated on the Lexus Lounge LED screen for all regular and post-season home games. Furthermore, DraftKings sports betting lines will also be featured during both pre-game and in-game radio spots.
Besides in-arena branding, the sports betting operator and the NHL franchise will work together on digital and social media content, through takeovers of the Nashville Predator’s homepage, app integration, and social media giveaways.
“After recently launching the top-rated DraftKings sportsbook app in Tennesssee, we are thrilled to continue our momentum in the state by announcing our latest team deal with the Nashville Predators,” Ezra Kucharz, DraftKings chief business officer, said.
“As a result of this collaboration, Predators fans will get the full DraftKings experience both on and off the ice as we look forward to the return of hockey season,” he added.