The National Football League’s (NFL) Baltimore Ravens has just signed a new partnership with daily fantasy sports operator DraftKings. This deal sees DraftKings as the N FL franchise’sofficial fantasy sports, sports betting, and free-to-play partner.
As DraftKings’ first partner in Maryland, the deal marks the group’s fifth active strategic agreement with a team from the NFL. The deal also names DraftKings as the league’s official sports betting and exclusive official daily fantasy sports partner.
“With the start of the 2021 NFL season upon us, our latest designation with the Baltimore Ravens further exemplifies our commitment to fan engagement by way of the DraftKings experience,” Ezra Kucharz, DraftKings chief business officer, said.
“The newly penned relationship offers something for every kind of sports fan and will allow them to engage with DraftKings’ digital content, free-to-play product, daily fantasy sports and, perhaps soon, sports betting, to ultimately bring them closer to the action alongside one of the top teams from the AFC North,” he added.
Under the deal, the DraftKings branding will be visible throughout the M&T Bank Stadium, complete with a season-long suite. Furthermore, the new deal offers exclusive game day experiences, including away game trips, a Punt, Pass & Kick event and autographed merchandise available to the firm’s customers via a DraftKings-NFL official free-to-play game and in-season daily fantasy and sportsbook contents.
DraftKings’ branding and custom content will also be included as part of the Baltimore Ravens’ weekly podcast, ‘The Lounge’. As it expands further into multi-media platforms, DraftKings will be also named as the title sponsor of Baltimore WBAL-1090 News Radio’s Gameday Insider pregame show. The operator will also be presenting sponsor of the Ravens Wired video online content series, in addition to taking over homepages on BalitmoreRavens.com ahead of select games and events.
“This partnership reflects our continued commitment to delivering unique engagement experiences for our fans,” Kevin Rochlitz, Ravens chief of sales officer, said.
“We’re proud to collaborate with an industry leader in DraftKings, and we look forward to seeing the innovative ways in which we’ll better connect with the Ravens fans across our many platforms,” he added.