Daily fantasy sports (DFS) and sports betting operator DraftKings has just signed a wide-ranging partnership WarnerMedia’s Turner Sports division.
Under the deal, the operator will be the exclusive DFS and sports betting provider for select Bleacher Report and Turner Sports properties.
The deal, which does not include the National Basketball Association (NBA) programming, will have DraftKings provide sports betting information and DFS content across Bleacher Report digital channels and Turner Sports telecasts, as well as the popular sports site’s news app.
Included in the integration are personalized automated alerts, custom content segments, original content, DraftKings’ betting odds and daily fantasy statistics, and editorial on Bleacher Report channels.
Turner Sports also manages dedicated online portals for the NBA, PGA Tour, and the National Collegiate Athletics Association (NCAA).