Sports betting and daily fantasy sports operator DraftKings has extended its partnership with Major Baseball League (MLB) franchise the Colorado Rockies.
As per the agreement, DraftKings will become the team’s first official sports betting operator, and also remain its daily fantasy sports operator.
DraftKings will benefit from in-stadium branding at the team’s Coors Field home ballpark, and also be given license to use the Rockies trademark and logos.
DraftKings and the Rockies will also collaborate and develop a new digital content series together, featuring player appearances on the operator’s programs, podcasts, and live videos.
“Expanding on our current deal for daily fantasy sports will only enhance what we’ve built with DraftKings up to this point,” Walker Monfort, Rockies’ vice president of corporate partnerships, said. “Tying our brand to an early industry leader in the new frontier of legalized sports betting will be a great new endeavor for both parties,” he added.
The expanded partnership occurs at the same time with the launch of a new DraftKings retail sportsbook in the state. The venue at the Mardi Gras Casino in Black Hawk, Colorado, will inaugurate its grand opening on September 25.
The sportsbook will have more than 40 televisions, large video boards featuring the latest betting odds, self-service betting kiosks and also a full-service sports bar and restaurant.
“In the short span since launching our top-rated mobile sportsbook app in Colorado this past May, Coloradans have proven to be among our most engaged customers, which makes our deepened connection to the state through these collaborations all the more exciting,” Matt Kalish, DraftKings North America co-founder and president, said.