Daily fantasy and sports betting operator DraftKings has strengthened its foothold in US Sports even further with its partnership with Michigan-based NBA franchise, the Detroit Pistons.
Under the deal, DraftKings will act as the team’s exclusive ‘Official Daily Fantasy Sports Partner’, and also its ‘Official Sports Betting and iGaming Partner’.
Besides gaining access to Piston’s trademark and logos, the deal also includes DraftKings-branded courtside LED signage and in-game basket pad branding.
Piston fans will also have the chance to compete for a number of experiential prizes, including a Pistons away game trip, a ‘Court of Dreams’ group event at the Little Caesars Arena, and a ‘Piston for the Day’ VIP experience.
“We appreciate the partnership-minded and collaborative approach that DraftKings brings to the table,” Mike Zavodsky, chief business officer of Detroit Pistons, said.
“We look forward to utilizing our platform to help DraftKings grow their presence and connectivity to Piston fans and to the greater Metro Detroit communities,” he added.
The partnership follows as DraftKings prepares to launch mobile sports betting and online gaming in Michigan, awaiting licensure as well as the receipt of necessary regulatory approvals.
“As our first professional team activation in the state of Michigan, we are thrilled to join forces with the Detroit Pistons ahead of our pending market introduction,” Ezra Kucharz, DraftKings chief business officer, said.
“This deal deepens our relationship with a prominent local team to facilitate more immersive fan experiences, both for Michiganders familiar with regulated gaming products as well as newcomers to the space,” he concluded.