Asia’s leading online betting site Dafabet, has just secured a deal with the Euroleague Baskeball. Under the deal, the gambling operator will serve as Europe’s top-tier basketball competition’s premium sports betting partner for Asia.
The deal, which will run throughout the 2020-2021 season of the Euroleague, also marks Dafabet’s first sponsorship deal in the realm of basketball. The operator is granted the rights to use the league’s intellectual property in Asia, and also having its brand included in the Euroleague and EuroCup broadcasts. It will also be featured on its social media channels.
“We are extremely gratified that Dafabet is joining our family of partners and recognizes our ability to deliver a wide and diverse audience of devoted fans,” Jodi Bertomeu, Euroleague Basketball president and chief executive, said.
“The fact that they and their partners are coming to us from well outside our traditional markets shows again that the passionate brand of basketball played in the EuroLeague and the EuroCup is attractive well beyond countries where our teams play their games,” he added.
This partnership will add to a noteworthy list of clubs and leagues which Dafabet sponsors, including the Scottish Premier League champions Celtic, English Championship team Norwich City, and Spanish La Liga club Cadiz.
“This agreement with Euroleague is our first step into basketball, and we look forward to a long and successful partnership with a very professional organization,” Dimitris Karatzas, Dafabet chief executive, said.
“Basketball is viewed worldwide and one of the most followed sports across all continents. By partnering with Euroleague Basketball, we believe it will help us increase our global footprint,” Dafabet’s head of sponsorship, John Cruces, said.