DraftKings Inc. announced today that Casino Queen will be rebranded as “DraftKings at Casino Queen.” This includes its physical location in East St. Louis, in relation with DraftKings bringing up its sportsbook app as well as a retail presence in Illinois in connection with Casino Queen. This remains subject to necessary approvals.
“We are excited to be working with Casino Queen to bring our premier sports betting experience to the state and its sports fans,” DraftKings chief business officer, Ezra Kucharz, said. “Through this collaboration, we have the opportunity to change how fans engage with the sports they love, while becoming a part of the fabric of Illinois’ rich sports culture,” he added.
Meanwhile Terry Downey, President of DraftKings at Casino Queen commented on the announcement saying:
“Casino Queen is thrilled to welcome DraftKings to Illinois, the St. Louis area, and our family. We believe this collaboration will enhance the Casino Queen iconic brand while introducing the sports betting industry leader to our state. Customers will consider only one choice for gaming and sports betting; DraftKings at Casino Queen.”