American casino and hotel company Caesars Entertainment has just rolled out its new Caesars Sportsbook, which it claims provides players with a “new way to experience sports betting”. This new sportsbook comes with a ‘multi-million dollar comprehensive marketing campaign’.
Caesars’ new app reportedly combines its sports betting assets under one brand connected by an easily navigable app that incorporates mobile sports betting with Caesars’ singular royalty program, Caesars Rewards.
“We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook. The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience,” Tom Reeg, Caesars Entertainment CEO, said.
“Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards,” he added.
The Caesars Sportsbook app operates on Liberty, the integrated tech stack owned by the company. It offers more betting options, and is praised as the “most dynamic sports betting app available”. The app is currently live in eight states—Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. In addition, it will also go live, pending regulatory review, in Arizona, Maryland, and Louisiana soon.
In markets where betters must be at or near a Caesars Sportsbook retail location to register, such as Illionois, Nevada, and Washington DC, bettors will now be able to access the new sportsbook through the William Hill app.
“Caesars Sportsbook puts the bettor at the centre of everything,” Eric Hession, Caesars Digital co-president, said.
“We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports, and we need to make our app easy and fun to navigate. But beyond that, we want to treat every Caesars Sportsbook player like a Caesars. And that means generous offers and a way to earn through Caesars Rewards,” he added.
Caesars Sportsbook will also be rolled out outside of the company’s casinos and resorts in locations including Chase Field, Capital One Arena, Mountaineer Casino and Resort, Monmouth Park Racetrack, Turtle Creek Casino, and Prairie Meadows Casino and Racetrack. This will greatly expand the company’s presence in major gaming markets.
In order to bring the brand to life and enlighten customers, Caesars is starting a nationwide advertising campaign with Patton Oswalt and actor-comedian JB Smoove.
“Sports bettors deserve a sports betting experience that treats them like royalty,” Chris Holdren, co-president of Caesars Digital, said.
“In our world, everyone’s an emperor, and the Caesars Sportsbook app delivers an experience worthy of them. We invite people to play with us online, stay with us at our resorts and experience their favorite sports in new ways through our unparalleled partnerships,” he added.