American hotel and casino operator Caesars Entertainment, through its sportsbook division, has just signed a multi-year marketing partnership deal with Madison Square Garden Entertainment.
This move makes the firm as the official sports betting partner of the New York Rangers, The New York Knicks, MSG Networks, and Madison Square Garden Arena.
In addition, the agreement will also give Caesars access to digital media exposure across MSG Entertainment and MSG Sports’ platforms. Caesars Rewards programs customers will also be granted hospitality experiences at the arena.
Caesars Sportsbook will also be provided a branded, premium hospitality space within Madison Square Garden open for all Rangers and Knicks games, in addition to a few select events.
Caesars Rewards members, including those who have signed up for the Caesars Sportsbook mobile app, will be granted the opportunity to access the space, which will undergo renovations leading into the 2022-2023 Knicks and Rangers seasons.
Upon completion, the space will be featured with the company’s branding and showcase unique programming, such as giveaways, enhanced activations and special guest appearances.
“We’re thrilled to welcome Caesars Sportsbook—a renowned brand in the sports betting industry—to the MSG Sports and MSG Entertainment families,” Ron Skotarczak, MSG Entertainment executive vice president of marketing partnerships, said.
“Caesars Sportsbook is a key player in the growing world of sports betting—and we look forward to utilizing this partnership to further strengthen our brand’s connection with Caesars customers, while also providing the company with significant exposure across our unrivaled set of assets,” he added.