Casino and hotel company Caesars Entertainment has added Eldorado Resorts’ casino properties to its Caesars Rewards loyalty program, after the operator’s merger. Eldorado acquired Caesars Entertainment Corporation for $17.3 billion, in July. The combines business now operates as Caesars Entertainment, boasting of a portfolio of over 55 casino properties around the globe.
One of the conditions of the deal was that customers from each operator’s legacy rewards programs would be included into the Caesars Rewards loyalty program, which impressively already has over 60 million members.
Because of this, 18 Eldorado properties are now integrated into Caesars Rewards, expanding the program by 20%.
“Caesars Rewards is a tremendous asset that allows us to understand the wants and needs of our customer database to more efficiently serve them,” Anthony Carano, Caesars Entertainment’s president and chief operating officer, said.