November 23, 2020

BtoBet expands into Russian market with Sports Lotteries LLC

BtoBet expands into Russian market with Sports Lotteries LLC

Casino gaming supplier Aspire Global, through its BtoBet brand, has expanded into the Russian market after signing a platform and lottery agreement with Russian National Lottery’s operator Sports Lotteries LLC.

BtoBet, through the new agreement, will provide its player account module platform, and also provide access to lottery games on online and retail channels to Sports Lotteries LLC. BtoBet is one of only two licensees in the region.

The three-year contract, which includes an option for further extensions, includes the provision of ten instant lotteries in printed ticket form for retail sales, as well as five draw-based lotteris for both online and retail sales channels.

“We are proud to embark on this multi-year strategic partnership with Aspire Global’s BtoBet, that will see us go from strength to strength by using the valuable insights and best practices that Aspire Global and BtoBet are renowned to employ,” Ratmir Ronami, Sports Lotteries LLC project manager, said.

“I am positive that this partnership will result in the fruition of entertaining games that will be highly popular with the Russian players as well as taking the Russian lottery industry to a whole new level,” he added.

Aspire Global’s chief executive Tsachi Maimon, also commented saying:

“Aspire Global and BtoBet are proud to have been chosen as the technological partner by Sports Lotteries LLC for the provision of multi-channel lottery games. We are committed and determined to support Sports Lotteries in becoming not only a leader in its field but also a point of reference for the Russian lottery industry.”

Maimon added that the lottery vertical is quite popular in Russia, proof of which is its sales revenue amounting to €1 billion in 2019.

“We are confident that together with Sports Lotteris we will contribute in a significant way to the industry’s exponential growth,” he said.

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