Ireland’s largest independent bookmaker, BoyleSports, has acquired nearly all of Northern Irish bookmaker Gregory Hughes’ retail portfolio.
According to the deal, BoyleSports will purchase six HughesBet shops across the country: four in County Tyrone and two in Armagh.
The terms of the acquisition remain undisclosed.
The recent purchase will have BoyleSports’ retail network expand across Northern Ireland to a total of 45 shops, after also having acquired 33 of William Hill’s locations in the country just this January.
“The purchase of the HughesBet chain of shops demonstrates our long-term commitment to the Northern Ireland market,” Conor Gray, BoyleSports chief executive, said.
“All of the stores being acquired will be rebranded as BoyleSports outlets. In line with the BoyleSports business model, all of the new shops will be upgraded to bring them up to the industry-leading standard which BoyleSports customers have come to expect and enjoy,” he added.
This move comes after BoyleSports entered Great Britain’s retail betting market for the first time in June 2019. This was made possible through the acquisition of Midlands-based bookmaker Wilf Gilbert. The operator took over 13 Wilf Gilbert licensed betting offices located all over the West Midlands.