Global iGaming and sports betting operator Betway is working towards significantly expanding its presence across the US after it signed partnership agreements with seven franchises across the National Hockey League (NHL) and National Basketball Association (NBA) ecosystems.
Betway, which previously signed an exclusive brand licensing agreement with Digital Gaming Corporation (DGC), said that the move marks an “ever growing commitment to sponsorship of the highest profile teams in the highest profile sports.”
This collaboration with DGC has granted the company secure market access in several US states, where it is said to use the Betway brand for online casino and sports betting offerings.
The group’s latest string of partnerships sees alliances forged with five NBA franchises, namely the Chicago Bulls, Brooklyn Nets, Golden State Warriors, LA Clippers, and the Cleveland Cavaliers.
In addition, Betway has also collaborated with four-time Stanley Cup Champions New York Islanders, with the Los Angeles Kings to be featured in the brand through in-game and other digital assets as well.
“It’s a very exciting time for the Betway brand as we enter the USA through our licensee partner DGC. We are delighted to have secured initial deals with six prestigious US sports teams. The deals are an extension of our existing focus to promote the Betway brand in high-profile sports shown around the world,” Anthony Werkman, Betway CEO, said.
“Our branding will be seen courtside and rinkside in some of the biggest arenas in North America, bringing our customers closer to the action.
“Our brand is recognized globally as a leader in offering a fair, safe and responsible environment in which to place wagers and we look forward to US customers enjoying a similar experience,” he added.