January 14, 2021

Betway secures content deal with Oryx Gaming

Betway secures content deal with Oryx Gaming

Omnichannel turnkey solutions provider Oryx Gaming signs a content deal with iGaming and sports betting operator Betway. The deal will see Oryx Gaming’s entire portfolio go live with Betway. The deal is said to “further strengthen the reach and reputation of both.”

Oryx Gaming’s suite features games from its exclusive RGS studios such as Givme Games, Kalamba Games, Gamomat, Golden Hero, Peter & Sons, Bandlbets, and Arcadem. These will be initially available to players in the .com and German markets.

Under the deal, Betway will also be allowed to use Oryx’s player engagement tools and data services available thru Oryx Hub. These player engagement tools also come with leaderboards, real-time campaign management systems, tournaments, jackpots, achievements, and many more.

“Seeing the array of premium content from Oryx become available to our customers is the result of hard work and close collaboration. It’s great news for everyone involved and we’re sure that it’s the start of a relationship that will be a huge success,” Paul Adkins, Betway marketing and operations director, commented.

As new legislation is set to come into force in Germany this year, both parties explained that the country presents “a great opportunity”. Oryx’s content was designed to be completely compliant with Germany’s latest transition period guidelines and will be ready for the next wave of requirements.

“We’re delighted to see our partnership with Betway go live and our titles are going to offer a new dimension of content to their players,” Matevz Mazij, Oryx Gaming managing director, said.

“Our RGS content has already been proven strong in Germany and beyond and this partnership will further strengthen the reach and reputation for both our companies,” he added.

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