La Liga Champions Atletico de Madrin revealed a two-year global partnership deal with Betway. This deal, however, excludes Spain and Asia.
The Super Group-owned organization, which becomes the official sports betting partner of the 11-time La Liga winning football club, will have their logos appear pitch-side on the LED advertising boards at club’s Wanda Metropolitano Stadium for domestic games.
“We are very keen with our partnership with Betway outside of Spain. It is a top global player in its sector which will represent an important support to the Club’s international expansion strategy,” Iñigo Aznar, Atlético de Madrid commercial director, said.
“We look forward to starting to work together and make this partnership a great success for Both Betway and Atlético de Madrid,” he added.
This deal also sees Betway being granted access to the club’s playing roster, with the introduction and delivery of football fan’s social and digital content already on the way.
“We’re incredibly proud to become the official sports betting partner of the current La Liga champions, Atlético de Madrid,” Anthony Werkman, Betway CEO, said.
“We’re excited to have an agreement with one of the biggest clubs involved in both La Liga and the Champions League; two of the most viewed sporting competitions around the world.
“With a team full of internationally recognized names, this partnership will gain further exposure for our brand, that has an ambitious global vision,” he added.