LeoVegas Mobile Gaming Group subsidiary BetUK has announced signing three new horse racing partnerships, with the addition of National Hunt trainer Neil Mulholland and celebrity horseracing enthusiast Vogue Williams as brand ambassadors in addition to a TV commercial to be aired on Sky Sports Racing.
This is the first time BetUK has established a dedicated omni-channel horse racing campaign and is working with the trio to become the preferred sports betting option for players around the major UK and Irish horse racing events.
“We are delighted and excited to be creating such a high-profile horse racing campaign, a move that demonstrates our commitment to establishing BetUK as a major in the sport,” Matt Bramley, LeoVegas Group UK country manager, said.
The campaign hopes to combine both knowledge and instinct; Neil Mulholland is among the best and most respected new generation trainers in the UK with a first-class and beautiful setup at Conkwell Lodge Racing Stables. Vogue Williams, on the other hand, is a celebrity horseracing fan who has been around horses her entire life and recently trained to be a jockey.
The company hopes that Neil’s knowledge and insight will contribute to the creation of engaging content over the next few months, whilst Vogue will help attract new horseracing fans to the brand.
“I’m excited to be partnering with BetUK. My aim has always been to continuously grow the horse racing fanbase by making it more accessible and fun for all. The BetUK brand values of sociable, fresh, accessible and on-the-go align well with what we are both looking to achieve,” Neil Mulholland said.
“I loved my experience of learning how to race a horse a few years ago and I have massive respect for both trainers and jockeys alike—the hours are really demanding plus there is a huge amount of love and preparation ahead of race days. It’s such a tough job. Being asked to be involved in the BetUK campaign has been a real honor and I can’t wait to get started,” Vogue Williams commented.