January 12, 2021

Betsson Group Inks Content Distribution Deal with Incentive Games

Betsson Group Inks Content Distribution Deal with Incentive Games

Gambling giant Betsson Group has signed a partnership with Incentive Games to deliver a range of titles to launch on its Betsafe brand in Kenya.

Edinburgh-based British game provider has helped establish numerous brands that operate across the African market. In addition to its free-to-play customer acquisition and retention games, they offer games that entice and engage more players with its African virtual and jackpot products.

Incentive Games products have been recognized as powerful tools for customer acquisition and retention tools as they especially developed games for markets where mobile data costs can be a significant barrier for players.

Besides, Incentive Games’ offering focuses on sports that appeal to players who are not frequently interested in casino products – a major draw in regions with limited live sports.

Betsson Casino software produces the highest quality and is proven when players start playing and placing bets. The website is well structured and user friendly, providing players with easy access to casino products including live casino, sports betting, poker, scratch cards, games, and bingo. The casino lobby is equipped with games from the world’s most famous casino providers such as Microgaming and NetEnt.

Commenting about the Deal

John Gordon, CEO of Incentive Games, said: “We are delighted to be aligned with the Betsson Group and providing bespoke free-to-play and pay-to-play games for the Betsafe brand. We do not take a “copy and paste” approach to deliver games for clients. We pride ourselves on providing real value, and we are looking forward to helping another gaming brand launch effectively in the region.”

Ciara Nic Liam, Product Director at Betsson Group, said: “Africa is a new region for Betsson and we see its potential as one of the fastest-growing online sports betting regions in the world. As with other regions, we are taking a localized approach to the Kenyan market.

“To that end, we believe offering free to play and pay to play virtual sports games will be a major acquisition channel for us, and Incentive Games is one of the leaders in this area. We look forward to launching its games to our players shortly.”

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