Online gambling operator Betsson Group has named Mexico as the location for its impending global expansion, which will be facilitated together with Big Bola Casinos.
This will result to the launch of Betsson Mexico, which will be launched by the end of the year and offer casino, live casino, as well as a localized sportsbook featuring several sports and markets.
“This is yet another expansion into the LatAm region which we see so much potential in. As we have done Brazil, Colombian, and the province of Buenos Aires in Argentina, we are teaming up with a local partner that lives and breathes the local culture,” Jesper Svensson, Betsson operations CEO, said.
“We are really excited to start this collaboration with Big Bola as we believe they are well suited to help us understand the market better and ensure that our offering not only fits the Mexican culture but also earns the public’s trust.
“Our vision is to provide the best customer experience in the industry and I’m confident that we will manage to replicate this success in Mexico too,” he added.
Big Bola Casinos currently employs 1,800 staff and operates around 20 casino centers all over Mexico. Its venues offer different slot games, bingo halls, live table games, and sports betting.
“We are happy that Betsson Group has chosen to partner with us for their operations in Mexico,” Emilio Quiros, Big Bola director of operations, said.
“We believe that our market expertise and their knowledge and experience about online gaming will result in an outstanding product for Mexico,” he added.