Bet High Kenya Ltd., a Kenyan company licensed by the Betting Control and Licensing Board (BCLB), is happy to announce the official launch of Betsafe, its online sports betting brand. Betsafe is committed to Kenyan football, responsible gaming, and providing bettors with a unique sports betting experience.
“Our Resposible Gaming program is unlike any other in this market with the safety of the Kenyan sports betting fans in mind. Our online site contains unique control and safety features directly on the site. Our communication will initially be focused on responsible gaming messages and we will furthermore support ‘Gamehelp’, an organization that supports Kenyans with gaming problem behavior. We are also the first gaming company to hire a Responsible Gaming officer who will be dedicated to pursue and improve us in this area,” Alex Kobia, Acting Managing Director of Bet High Ltd., said.
Betsafe’s commitment to football, according to Kobia, was revealed even before it was launched when they signed a three-year sponsorship deal with Gor Mahia FC and AFC Leopards in June this year. The company expressed pride in being able to support two of the country’s top-tier football clubs.
“With two of the largest fan bases in the country, these exciting partnerships provide Betsafe with the perfect platform to engage football fans with our unique offering. This will be followed up by investments and commitment to the progress and positive development of grassroots football and infrastructure that will literally provide the breeding grounds for Kenya’s budding football stars,” Kobia added.