Colombian betting operator BetPlay announced that it will be sponsoring Colombia’s top rank of men’s football and other competitions organized by the Division Mayor del Fútbol Profesional Colombiano (Dimayor) for four years.
Under the agreement, Colombia’s top division will be referred to as the BetPlay Dimayor League. The main cup competition will also be named BetPlay Dimayor Cup. The SuperLiga—which is played between the winners of the Finalización and Apertura leagues—will be called the BetPlay SuperLiga Dimayor.
“We are committed to this sport and we are proud that the Dimayor men’s competitions bear our name,” Germán Segura, BetPlay’s general manager, said. “It is also a challenge, however, but one which we will meet,” he added.
Dimayor also introduced a new logo for its competitions using BetPlay’s colors yellow, green, and blue.
“For the 36 clubs associated with Dimayor and for the organization itself, it is a source of great happiness that an important company like BetPlay sponsors our national football league,” Jorge Enrique Velez, Dimayor President, said.
“The investment by BetPlay to acquire these rights was very high and that shows how they value our product,” he added.
BetPlay already closed a deal to sponsor the Colombian national football team back in 2019.