Online gambling operator Betmotion has signed a deal making it an official partner to Brazil’s National Basketball League (NBB) for the 2020-2021 season.
According to the deal, Betmotion branding will appear in the League’s official communication channels, as well as in its on-court signage. The operator will sponsor 16 weekly programs including the Game of the Week and the Weekly Show and four additional live games which will be aired on Facebook.
“We are proud to have the Betmotion brand alongside NBB,” Angelo Alberoni, Betmotion’s country manager for Brazil, said.
“Our goal is to promote national sport and basketball is one of the main sports here in Brazil,” Alberoni explained. “More than combining our name, we will have exclusive activations during the season, and we are together with other companies that believe in the work and organization of Novo Basketball Brazil,” he added.
NBB’s marketing director, Álvaro Cotta, also commented saying that the deal came at an important time as the Covid-19 pandemic has put sports funding at risk.
“The partnership with Betmotion will allow us to expand the experience of NBB fans through content, live games and interactive games,” Cotta explained. “In a time of deep challenges, we found Betmotion with an amplified vision for the project. We are excited about the possibilities,” he added.
Sports betting is not yet regulated in Brazil, but the country has been working towards creating a framework for the vertical since 2018.