Online sportsbook BetMGM recently signed a collaboration agreement with Topgolf Entertainment Group. Both parties maintain that the deal is focused on integrated sports betting and entertainment.
Both companies explained that they will be working together on marketing and promotional offers via the BetMGM platform at select Topgolf venues and within WGT by Topgolf.
The partnership is also said to allow BetMGM and Topgolf to engage with customers better, on a larger scale while reaching new audiences both online and in person.
“We are thrilled to partner with BetMGM as we continue to energize and grow our entertainment communities,” JF Prata, Topgolf Media chief operating officer, said.
“Topgolf has always been committed to providing new and exciting experiences to our guests, and this partnership delivers on that, while providing our long-time fans, as well as those familiar with Topgolf, an introduction to a complementary experience with BetMGM,” he added.
Under the agreement, BetMGM digital branding will be visible throughout Topgolf venues in cities where BetMGM is active, including the Las Vegas location at MGM Grand, Detroit; Virginia Beach; Indianapolis; Nashville; and Denver, as well as within the WGT by Topgolf platform.
BetMGM will also activate its branding and promotional incorporations in other Topgolf locations as its gaming and sports betting platforms become available in more states.
“We look forward to introducing Topgolf guests to the immersive sports betting experience that only BetMGM can provide,” Matt Prevost, Chief revenue officer of BetMGM, said.
“Topgolf is known for offering unique and interactive entertainment options, which our loyal BetMGM users can now access through a variety of exclusive and customized packages,” he added.