Global sports betting and casino operator BetMGM has followed up its agreement with NFL franchise the Pittsburgh Steelers, which saw it become the first gaming partner of the side, with the announcement of the launch of its casino entity in Pennsylvania.
The move not only brings the company’s online slots and table games portfolio to players in the Keystone State, but it also lays the foundation for the launch of BetMGM’s sports betting offering, which will be offered statewide in the coming weeks, awaiting necessary regulatory approvals.
BetMGM’s integration with MGM Resorts’ M life Rewards program lets BetMGM players in Pennsylvania to redeem tehir gameplay for experiences at several properties nationwide, like the MGM Grand and the Bellagio in Las Vegas, Borgata in New Jersey, and MGM National Harbor in Maryland.
“We’re thrilled to bring BetMGM’s online casino offering to Pennsylvania,” Adam Greenblatt, BetMGM CEO, said.
“With more than 140 different games, including our own in-house progressive jackpot network, we’re delivering the widest range of content currently available in the state. Alongside MGM Resorts and its M life Rewards program, BetMGM provide players with a truly unique entertainment experience,” he added.
The casino operator’s partnership with the Steelers is to feature fan-focused assets such as presenting sponsorship of the Steelers Kickoff pregame show, as well as broadcast programming, digital assets, and also in-stadium promotions and signage.
BetMGM, as a gaming partner of the Heinz Field-based side, will be granted full permission to use the Steelers’ marks and logos in communications across marketing, social media, product, and digital properties. In addition, BetMGM will also become the Steelers’ ‘Official Sports Betting Partner’ as soon as their online sports betting product rolls out later this year.