British sports betting and gambling company GVC Holdings becomes PlayPause’s first official partner. PlayPause is a multi-state responsible gaming tool recently launched together with BetMGM in the United States.
PlayPause was designed with the idea of modernizing and strengthening the efficiency of the US gaming industry’s responsible gaming programs. The link-up forms part of GVC’s Sustainability Charter, which was revealed earlier this month.
The solution will be available to operators and regulators through Conscious Gaming, a non-profit organization created by GeoComply, an expert in geolocation and compliance technology.
“Conscious Gaming is thrilled to be partnering with GVC and BetMGM to launch PlayPause,” Anna Sainsbury, Conscious Gaming trustee and GeoComply chairman and co-founder, said.
“To have such a high profile, responsible and fast-growing operator on board from the start is a fantastic endorsement for the PlayPause initiative. As an industry, it’s only by working together with all stakeholders that we’ll be able to ensure players have the necessary tools to foster responsible play,” she added.
PlayPause aims to extend its protective self-exclusion bubble so that even as players move from state to state, the protection that they ask for, can also move together with them. This allows players to self-exclude across multiple states.
The tool also aims to empower operators and improve responsible gaming programs, make more data-driven decisions and streamline the administrative burden and destroy the silos associated with maintaining several state-owned self-exclusion databases.
“A multi-state approach to responsible gaming is an important step for the industry and advances consumer protection in a meaningful way. We’re delighted to play a leading role in collaborating on this important and timely initiative,” Adam Greenblatt, BetMGM CEO, said.
GVC CEO Shay Segev, also commented, saying:
“We’re delighted to be the first official partner of PlayPause. We believe the most responsible operator will be the most successful operator, and PlayPause’s innovative, multi-state approach to responsible gaming in the US aligns with our firm commitment to providing our customers with the safest and most enjoyable experience possible.”