The PGA Tour, the organization that arranges men’s golf tournaments in North America, announced its partnership with BetMGM, making the latter its latest official betting partner.
Under the agreement, the partnership between MGM Resorts and GVC Holdings will be granted the rights to use PGA Tour trademarks in the US. It will also be allowed to advertise within the Tour’s own media and through other partner platforms. It will also be allowed to create pre- and post- game betting programming.
BetMGM will also distribute highlights to those who have placed wagers.
BetMGM becomes the second operator to come into partnership with the Tour, after DraftKings announced a similar deal last week.