BetMGM was recently named as the official sports betting partner of the National Football League (NFL) franchise the Detroit Lions. The operator is a joint venture between MGM Resorts International and GVC Holdings.
This partnership will have the BetMGM branding displayed all over the Lions’ Ford Field stadium, giving the operator better presence on the team’s broadcast programming and digital channels.
The deal is established upon an existing relationship between the Lions and MGM Resorts, which had the operator opening the MGM Grand Detroit Tunnel Club at Ford Field.
“The Detroit Lions historic relationship with BetMGM has been years in the making and we’re proud to announce details of our official partnership,” Rod Wood, Detroit Lions team president, said.
“We’re continuously seeking new ways to entertain and involve our fans which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans,” he added.
Matt Prevos, BetMGM chief marketing officer, commented, saying: “When we first opened the BetMGM Sports Lounge at MGM Grand Detroit in March, we hoped to develop deep relationships with the state’s top teams.”
“We are honored to be the first sports betting partner of the Lions and to offer their fans access to a variety of best-in-class promotions and perks only available on BetMGM,” he added.