BetMGM has just signed a wagering partnership with North America’s NASCAR stock car racing series. The former is a betting brand operated through a joint venture between MGM Resorts and GVC Holdings.
The multi-year deal will have BetMGM as NASCAR’s authorized gaming operator, giving it rights to use the series’ official logos.
BetMGM will also collaborate with NASCAR in creating and promoting sports betting experiences, particularly in-race betting options for racing fans all over the US.
In-play NASCAR betting will start in 2021, and BetMGM will offer live betting via its partnership with Genius Sports.
BetMGM will also promote its NASCAR offerings on its mobile app, and also on its main website (BetMGM.com), it’s social media channels, and BetMGM retail sportsbooks.