Leading online sportsbook operator BetMGM has partnered with Evolution to release two new titles featuring the Detroit Lions branding, which the online casino and sports betting brand aligned with last year.
This has led to the launch of Detroit Lions Roulette and Blackjack, which makes use of the colors and branding of the American Football franchise. The players are placed at tables within a three-dimensional rendering of a suite in Detroit’s Ford Field.
“BetMGM is excited to expand its relationship with the Detroit Lions through these innovative table offerings in Michigan,” Oliver Bartlett, BetMGM director of gaming, said.
“Since day one of operation there, our strategy of leveraging both in-house and exclusive content has resonated with players and we know that Lions fans across the state will jump at the chance to play blackjack and roulette at Ford Field,” he added.
The sportsbook operator’s newest roulette variant comes with realistic ball animations, a full results statistics interface, and section bets. Its blackjack counterpart lets players place bets in up to five seats and includes two popular side bets: 21+3 and any pair.
Because both titles were developed by Evolution, each also features a ‘go live’ button, which takes players out of their seat, onto the field, and then straight to the live version of the game they were playing.
“Partnering with BetMGM has been a great experience, and the launch of Detroits Blackjack and Roulette is another step forward in strengthening our relationship,” Jeff Millar, Evolution commercial director for North America, said.
“We’ve had the pleasure of working with BetMGM to create something truly unique in the market with a great partner like the Lions. Players are going to love this branded experience, as it brings excitement and electricity to their doors,” he added.