Betfred USA Sports has just signed a multi-year marketing and sponsorship deal with Major League Baseball (MLB) franchisee the Colorado Rockies.
The deal, which was facilitated by the SCC Management consultancy, includes several digital and stadium assets at the team’s Coors Field home ballpark, with Betfred USA Sports to become the Rockies’ partner.
Betfred USA Sports and the team will provide fans with a number of game-day experiences, including game suites, in-game contests, and ticket giveaways.
“Sports betting has seen incredible growth across the country recently and we are always looking for new and exciting ways to engage with not only our fans but all sports fans throughout the Rocky Mountain Region,” Walker Monfort, Rockies’ vice president of corporate partnerships, said.
This deal follows Betfred USA Sports’ launch of its online betting platform in Colorado and Iowa in September last year. The operator also opened the first land-based sportsbook in the state, with the facility opening at the Saratoga Casino Black Hawk in June 2020.