iGaming operator Betcris has officially become a partner of Major League Baseball in Latin America.
The operator has signed a multi-year international contract with MLB in Latin America. This means that Betcris can use the league’s logos on its website as well as mobile app.
In addition, Betcris marketing and advertising will be featured in international broadcasts of MLB Jewel Events and postseason matchups in Latin American countries and territories where the company is regulated and allowed to operate.
Betcris and MLB will also work together on best-in-class practices to protect the integrity of baseball games.
“Partnering with MLB gives us a great competitive edge and reflects the dedicated efforts we have undertaken to be a leader in sports gaming,” JD Duarte, Betcris’ chief executive, said.
“This partnership will strengthen Betcris’ position in the gaming industry by allowing us to cover all the action in the field and it could not come at a better time. We share a vision with MLB to deliver fun and exciting content to our audiences and that starts with the 2020 season,” he added.
The partnership with Betcris is quite unexpected for the MLB, as it has been leading the fight to maintain the Professional and Amateur Sports Protection Act (PASPA) and restrict sports betting in the USA until 2017.