Brussels, Belgium –The Belgian Gaming Commission has rolled out a series of responsible advertising guidelines with Jupiter Pro League, the highest football league in the country.
The new measures include banning partnerships between the league’s clubs with unlicensed gambling operators in the country.
All gambling sponsorship deals must be reported to the commission, and the commission will also inform the Pro League every time an operator has committed a violation or if an operator was stripped off its license so that the league and the relevant club can decide on what action to take. The guidelines also insist that gambling ads must not encourage people to bet.
The commission explained that it will also be banning people from betting “on certain stages of a match” but did not specify what stage is referred to in this rule.
The commission also plans on creating an independent integrity composed of academic and sporting representatives to keep an eye on club policies and put forward integrity recommendations.
In a joint statement, the commission and Jupiter Pro League said:
“The absolute starting point of communication and marketing around games of chance and betting is the protection of consumers. It is essential that excessive gambling should be prevented as much as possible. That is why the Gaming Commission and the Pro League want to go further than what is legally imposed today.”