Gaming company Bally’s corporation has revealed a multi-year agreement making it an authorized gaming operator for the Major League Baseball (MLB).
Under the agreement, Bally’s will be granted immediate access to official MLB League and team marks, logos, and data which it plans to integrate across its growing sports betting product portfolio.
In addition, the company will also include these assets as part of a string of content that it is developing for MLB fans. These will be integrated into live MLB game coverage across 19 regional sports networks that make up for over half of the US’ teams.
This deal is Bally’s third sports betting deal with a professional sports league, after it announced agreements with the National Basketball Association (NBA) and the National Hockey League (NHL) a while back.
“The agreement between Bally’s and MLB offers exciting benefits for baseball fans nationwide,” George Papanier, Bally’s Corporation president and chief executive officer, said.
“We are honored to have the opportunity to put the Bally’s stamp on America’s national pastime and look forward to providing an innovative and engaging sports betting experience. We can’t wait for the season to begin,” he added.
As part of the deal, Bally’s and MLB will work together on best-in-class practices to protect the integrity of MLB games. MLB opening day is scheduled for April 1, and all 30 clubs are slated to play throughout the day.
“As we prepare for the start of the 2021 season, working with Bally’s will present our fans with yet another unique avenue to engage with basketball,” Kenny Gersh, MLB executive vice president of gaming and new business ventures, said.
“Bally’s knows how to provide added entertainment for sports fans across the country, so we look forward to collaborating on new ways of engaging fans around our games,” he added.