Gaming company Bally’s Corporation announced that it has finalized the acquisition of Monkey Knife Fight, the gaming platform and third-largest daily fantasy sports (DFS) operator in the Northern American region.
This recent acquisition makes Bally’s the third sports betting company in the US to have a fantasy sports division. This move also advances Bally’s long-term growth and diversification strategy to become the first truly vertically integrated sports betting and iGaming company in the US with a B2B2C business model.
“We are pleased to have closed on our acquisition of Monkey Knife Fight, and are now focused on integrating this unique asset into our Bally’s Interactive division. Entering the daily fantasy sports market is an integral component of our omnichannel approach and an important milestone for our company as we continue our long-term diversification strategy,” George Papanier, President and Chief executive officer at Bally’s Corporation, said.
“We look forward to providing sports fans across the nation with a dynamic and engaging DFS platform that is commensurate with the premier offerings that define Bally’s portfolio,” he added.
Monkey Knife Fight’s unique, user-friendly platform boasts of roughly 200,000 registered users and 90,000 depositing players, which will contribute to Bally’s growing player database. This will also give the company a huge advantage in launching its own B2C sports betting operations.
The acquisition also allows Bally’s to combine MKF’s expansive geographic presence, which covers 37 states, Canada and the District of Columbia with Sinclair’s significant media presence, including its portfolio of 19 regional sports networks, to engage with sports fans across the country with its unique DFS offerings.