Gaming company Bally’s Corporation have strengthened their existing partnership with the FanDuel Group after organizing the grand opening of a retail sportsbook inside Bally’s Atlantic City Hotel & Casino in New Jersey.
The venue features a central 25-foot wide LED video wall, surrounded by two 10-foot-wide LED video walls on both sides and ten video displays.
Patrons can also place sports bets at five betting windows or use one of the twenty IGT PlaySports self-serve betting kiosks.
“The new FanDuel Sportsbook at Bally’s AC is the fifth retail sportsbook we have opened in the last couple years,” George Papanier, Bally’s Corporation president and chief executive officer, said.
“We now operate sportsbooks in Rhode Island, Colorado, Delaware, Mississippi, and New Jersey—we are thrilled to be in this market and to give our guests and incredible sportsbook experience, right off the boardwalk and our gaming floor,” he added.
The partnership between the two companies started back in May with the launch of an online and mobile sportsbook in Colorado. The latest introduction becomes FanDuel’s sixteenth retail sportsbook in the country.
“We are privileged to partner with Bally’s Corporation to open our FanDuel Sportsbook inside Bally’s Atlantic City,” Andrew Kleiman, FanDuel Group senior director of operations, said.
“The legacy of Atlantic City and excitement of being steps away from the boardwalk creates a unique atmosphere for our customers. We look forward to a successful future with our new partner and community,” he added.