June 17, 2020

AB Trav och Galopp criticized over self-exclusion ad failures

AB Trav och Galopp criticized over self-exclusion ad failures

Sweden—the Konsumentverket (KO), the country’s consumer ombudsman, sent out a warning to former horseracing monopoly AB Trav och Galopp (ATG) over advertising messages sent to players who have self-excluded.

According to the KO, ATG sent direct marketing to 77 people who have self-excluded from gambling via the Spelpaus.se national self-exclusion initiative. ATG was also said to have sent 1,900 marketing messages to people who had opted to exclude themselves from receiving direct marketing.

The KO also discovered that the ATG did not clearly specify age restrictions on its products in some of its ads.

Due to this, the ombudsman warned ATG that should it violate the rules on self-exclusion once again, it would face a SEK 3 million ($322,000) fine. The operator will also face an SEK 1.5 million fine if it is unable to include age limits in its promotional materials in the future.

The KO revealed that it started its investigations back in February after receiving self-excluded players reported that they received ATG ads and promotions, a move that is forbidden under Chapter 15, Section 2 of the Swedish Gambling Act.

ATG, in its defense, said that the messages sent to players who opted to self-exclude via Spelpaus.se occurred through error and that they notified the Spelinspektionen, Sweden’s gambling regulator, of this. They also said they took the necessary steps to make sure it does not happen again.

“We have made mistakes and accept the Consumer Agency’s decision,” Katarina Widman, ATG’s chief commercial officer, explained.

ATG added that those messages to players, however, were not ads but simply information regarding player accounts.

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