Online gaming operator 888 Holdings revealed that it signed a new partnership with Sportradar, a global leader in delivering sports data and content to bookmakers, sports federation, and media companies. Under the deal, 888Sport will utilize Sportradar’s Managed Trading Services (MTS) Return Guarantee for its tennis betting offering.
MTS will eventually be integrated across 888’s international markets, with the aim of building o its existing sports betting proposal.
The solution makes use of a combination of artificial intelligence-derived pricing algorithms plus human expertise to protect and improve sportsbook operations.
“We are excited that this partnership with Sportradar will enhance our tennis offering for fans around the world,” Guy Cohen, 888 senior vice president and head of B2C, said. “We are committed to providing continuous improvements for all our players and look forward to a gradual rollout across our international markets,” he added.
“888Sport are an innovative, forward thinking brand, with strong aspirations for exponential global growth,” Nick Soye, business development manager, Management Trading Services at Sportradar, said. “It goes without saying that we are truly excited by the prospect of delivering our MTS for tennis with such an established operator in the sports betting market,” Soye added.
“Were confident our bespoke risk management solution will play an important role in the overall growth of the 888Sport brand,” he concluded.
888 Holdings reported in September that profits increased by twofold in H1 2020, with B2C revenue for the six months to June 30 going up to $361.3 million.